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I was so excited to see the results of the YPO Global Pulse survey on trust, which reflected what we’ve been talking about for a long time: People matter. From the report:

Business leadership is facing a new frontier. Chief executives are under pressure to demonstrate transparency and trustworthiness to a wide range of stakeholders. Forward-thinking business leaders are moving away from the traditional, command-and-control style of leadership toward a new, people-centered approach. Gaining stakeholder trust has become a central priority.

How Does This Impact Recruiting and Talent Acquisition?

YPO focuses on building trust and transparency between C-suite leaders and employees, to improve retention and build relationships with all stakeholders. At Beacon Lane, we know that trust building and transparency need to begin well before you hire a person – and exist even among the people you don’t hire. Why? Because every person you engage with becomes a potential spokesperson for your brand. 

For example, if you don’t hire a person, but they’ve been treated thoughtfully and with consideration throughout the process, they are still likely to speak favorably about you to other potential applicants (and customers). When you do hire someone and you’ve communicated clearly with them throughout the process, provided a comprehensive preboarding and onboarding program that welcomes and values new hires, you create not just a loyal employee but an evangelist who will recommend other top talent to your organization. 

There Is No Hiding Bad Behavior 

We’ve seen too many examples lately not to realize that bad behavior and poor choices, including those of high-profile executives, hinder the development of a great company filled with talented people. If you mistreat people, abuse their trust, or make them feel unsafe in the work environment, they will leave – and they will tell others. 

How Can My Company Do a Better Job with Trust and Transparency? 

In an article on GlassDoor, Rob de Luca from BambooHR identified the core areas in which companies can build trust and transparency during the recruiting and hiring process: 

  • Detailed, accurate job descriptions
  • Timely and honest communication from recruiters
  • Open discussion between collaborators during the interview process 

Transparency translates to faster, more accurate hires and an improved employer brand when a new hiring cycle begins. 

To build a strong recruiting process, you need to recognize that the people you hire are not just resources you can replace with a requisition order. They are the lifeblood of your organization, and the energy, enthusiasm, creativity, and skills each person brings to your organization provides a value on which you can’t put a price. 

Achieving Recruiting Excellence

At Beacon Lane Consulting, we define Recruiting Excellence as the right hire, for the right role, at the right time, for the right cost…every time. While this concept often seems ambitious, we continue to help clients work towards this through the ideal blend of process standardization and innovation, resulting in the most aspirational candidate experience. If you are looking for a way to achieve iconic recruiting excellence, get in touch. We’d love to help.

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